Checkers and Rally's Launch Delivery Platform
Checkers & Rally’s Restaurants Inc. launched the brand’s new delivery platform that brings five national delivery services – Uber Eats, DoorDash, Postmates, Grubhub and Amazon Restaurants – together under one single, seamless point-of-sale (POS) system.
Integrations via Olo give guests the ability to order from their favorite delivery service, while giving franchisees and restaurant operators an operationally simple way to fulfill those orders.
“While some of the biggest brands in QSR have committed to a single delivery service, we wanted to give Checkers & Rally’s guests more ways to bring our amazing burgers, famous seasoned fries and exciting flavors to their front doors,” said Rick Silva, President and CEO of Checkers Drive-In Restaurants Inc. “At the same time, we wanted to provide our franchisee community with a fully integrated platform that would make it easy and profitable to fulfill delivery orders. It’s a perfect way to satisfy both our guests and our franchisees.”
Unlike other delivery services, where restaurants have to add a new order-receiving tablet for each third-party delivery provider they use, Checkers & Rally’s has developed a unique process where orders from delivery services feed into a single POS system and right into their kitchen.
Moreover, the Checkers & Rally’s system doesn’t require cashiers to rekey delivery orders into the register like most delivery systems do. Instead, delivery orders integrate directly into the POS system, right along with traditional drive-thru and walk-up orders, reducing labor, time and user error.
“We knew that delivery had the potential to drive sales and profits for our restaurants in exciting new ways, but at the same time, we also knew that a technological innovation this significant had to be seamless for both our guests and our franchisees,” said Silva. “We took the necessary time to test and refine our delivery technology and seamlessly incorporate it into our operating systems so that we can now offer our guests and our franchisees the easiest and most inclusive delivery program in the category.”
Checkers & Rally’s chose to team up with Uber Eats, DoorDash, Postmates, Grubhub and Amazon Restaurants because of their significant experience in the restaurant delivery space. At the same time, Checkers & Rally’s was proud to become one of the first national quick-service restaurant partners with Amazon Restaurants.
Rather than leaving its franchisees to try to individually manage and coordinate their third-party delivery business with multiple providers, Checkers and Rally’s has centralized the entire business model, building a delivery support team that offers franchisees a single point of contact for their delivery business, including contract negotiations, technology support, training and menu management. This unique approach simplifies the business for franchisees and ensures that delivery orders are as profitable as traditional orders coming through the drive-thru.