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Casino Bets on Digital Signage to Up Ante on Guest Experience

The Parx Casino in Philadelphia, Pa., wanted to create an enjoyable entertainment atmosphere while keeping guests up to date and informed on casino activities. Cisco Digital Signage is enabling the casino to do just that by delivering highly engaging real-time communications and visitor information to their guests.
From large 65-foot displays at the entrance to hundreds of single-screen displays throughout the complex, guests can easily find information ranging from upcoming casino promotions, available amenities, transit schedules, and racing, and gaming waiting lists.
Through Cisco's centrally managed signage platform, Parx Casino is able to simultaneously manage multiple channels of video content and quickly deliver information as needed to any display any time. Video content can be scheduled in advance or changed at a moment's notice for events or notifications.
Cisco has announced new digital signage innovations that can dramatically enhance how organizations attract, educate and engage customers, employees and citizens, and elevate their brand visibility. These innovations, delivered through the Cisco Interactive Services solution set, provide enhanced interactive capabilities through video, Web applications and touchscreen digital signs.
Cisco's Interactive Services solution set is introducing new web clients and a cloud-based management platform that enable customers to create, centrally manage and rapidly deploy personalized and interactive signage experiences across a network of high-definition and touchscreen digital displays. Through these new offerings, organizations can deliver a variety of customizable content to each endpoint that can be highly targeted for various audiences and can be delivered at the most optimal times of the day for maximum impact. So, for example, from a single display, an end user could conduct digital transactions that are relevant to what's being shown, like ticket purchases, or visit Web pages and applications that could provide additional information.
The innovations also provide advertisers with an opportunity to personalize advertising based on the content the user is viewing, their location or a programmed schedule. Through Cisco Interactive Services, viewers are provided with an enhanced user experience with new hands-on features such as a virtual keyboard and intuitive, touch-based scrolling capabilities. These capabilities enable viewers to directly engage with the content on a digital display, and find the relevant information they require.

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