Casey’s General Store Deploys SpeedLine Point of Sale for Its Pizza Delivery Business

Casey’s General Store announced the company’s selection of integrated point of sale and enterprise restaurant management systems from SpeedLine Solutions Inc. for the company’s expanding pizza delivery operations. 
Casey’s installed SpeedLine point of sale systems in more than 200 locations to date. The Ankeny, Iowa-based convenience store chain, which operates more than 1,900 Casey’s General Stores in 14 states, offers pizza for carryout or delivery in 98 percent of its locations. Adding delivery service is driving revenue with a new customer segment for Casey’s stores, with sales of whole pies increasing 30 to 40 percent in the first year after the addition1.
“After an extensive evaluation of point of sale technology and potential partners for pizza delivery, we chose SpeedLine for their particular expertise in pizza delivery and chain restaurant operations,” says Casey’s Vice President of Information Technology Rich Schappert. “The open architecture of the enterprise POS solution from SpeedLine was another critical factor for Casey’s as we needed the specialized solution to fit into a multi-POS retail/foodservice environment, and feed data into multiple information and analytics systems above store.”
The initial work to integrate the SpeedLine point of sale software with Casey’s above store systems and existing retail POS reporting began in 2014, with a lab test and initial pilot implementation. Casey’s implemented SpeedLink Enterprise at head office to feed data from the stores into the company’s information and analytics systems, and manage the configuration and security setups for its stores. Additional integrations support LiveMaps visual dispatch controls and web and mobile ordering.
In the stores, SpeedLine POS systems operate side by side with existing Retalix POS systems. Foodservice reporting is harmonized above store with fuel and grocery data to provide store operators and chain executives with a complete picture of store performance.
While Casey’s initially sought a solution to support its pizza delivery services, the new POS system has introduced other benefits as well, streamlining operations and increasing sales.
By way of example, Schappert notes, “In our stores with SpeedLine point of sale systems, we have seen notable increases in pizza topping sales.”
[1] Casey’s General Stores, Inc. 2016 Annual Report
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