Carnival Cruise Lines Unveils Giant Digital Signage Campaign
Carnival Cruise Lines is introducing huge interactive computer-animated aquariums in six different U.S. cities, including Baltimore, Dallas, Houston, Los Angeles, New York and Washington D.C. The aquariums, which are located in vacant storefront spaces in high traffic pedestrian areas, are designed to engage passersby in a fun, spontaneous and highly entertaining interactive experience courtesy of the world's most popular cruise line.
The Carnival-branded aquariums were created using computer vision technology, flash animation and mobile gaming software. They feature a variety of highly-stylized fish and plant life. Consumers can interact with the aquariums both via motion reactivity and mobile phone interactivity.
The Carnival-branded aquariums were created using computer vision technology, flash animation and mobile gaming software. They feature a variety of highly-stylized fish and plant life. Consumers can interact with the aquariums both via motion reactivity and mobile phone interactivity.