Cardlytics Adds Former IHG Veteran Alexander Trifunac to Its U.S. Travel and Hospitality Division

Cardlytics, a purchase intelligence platform that makes marketing more relevant and measurable, announced the appointment of Alexander “Sasha” Trifunac to propel the company’s commitment to helping U.S. travel, hospitality, and entertainment brands increase customer loyalty and drive profits through targeted marketing campaigns. As vice president of ad partnerships for travel and entertainment, Trifunac will showcase the company’s successful purchase intelligence platform in an effort to grow these important verticals and expand existing relationships.

Prior to Cardlytics, Trifunac led global partnership and loyalty development for Intercontinental Hotels Group (IHG), where he successfully launched partnership programs with Amazon, Open Table, Cisco, Shell, and the Wall Street Journal, among others. Prior to IHG, across a number of roles with United Airlines and MileagePlus, Trifunac led commercial engagement for airline joint ventures, loyalty business development, and co-brand credit card relationships.

Cardlytics partners with a broad range of major brands, including 20 of the top 25 U.S. restaurant chains, 23 of the top 50 U.S. retailers, three of the top five U.S. cable providers, and three of the top four U.S. wireless carriers. For more information, visit www.cardlytics.com.