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CAKE and Chef Tom Aikens Announce Partnership

CAKE, a mobile app that offers booking, digitized payments and reward services, announced its new partnership with London restaurant favorite Tom’s Kitchen. Award-winning chef Tom Aikens joined up with CAKE to improve his customers' enjoyment of dining out without any hassles.
“It’s becoming increasingly apparent that people are leading busy lifestyles with little time left for leisure. In some of our sites, in particular Canary Wharf, weekday lunches for our corporate guests need to be speedy; CAKE helps us to speed up the process even further,” Aikens said.
With CAKE, customers can book tables, split the bill, pay, and earn credit back instantaneously. Customers can also leave reviews while in the restaurant, so that feedback is readily available for the staff in real-time on their CAKE dashboard.   
“Online review sites are always productive, however, sometimes it’s too late to rectify an issue that could have been sorted on the spot,” Aikens noted.
CAKE brings the data-driven, targeted marketing model that drives e-commerce businesses to the physical world of hospitality.
“Overall [the set-up on CAKE] was simple. It’s great to take our brand more digital. We have just launched a new website where we have taken a more modern approach and I think CAKE helps us to boost this," Aikens added.
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