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04/13/2021

C3, Lunchbox Launch Delivery App

Citizens Go leverages Lunchbox's digital technology to connect consumers directly with the restaurants.
Anna Wolfe
Senior Editor - Restaurants
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graphical user interface, application

C3 (Creating Culinary Communities), and Lunchbox, the enterprise online ordering service, teamed up to launch a restaurant delivery app, Citizens Go.

Citizens Go provides meal delivery and pickup options across C3's network of more than 200 ghost kitchens, which includes Graduate Food Halls, brick-and-mortar restaurants such as EllaMia cafés, and the soon-to-open Citizens food hall at Manhattan West. The app currently offers delivery in Los Angeles, Northern California, New York City and Chicago, and will expand in the months to come.

Citizens Go leverages Lunchbox's digital technology to connect consumers directly with the restaurants. This partnership enables guests to group menu items from multiple C3 restaurants into a single order, an option currently unavailable on third-party delivery platforms.  The ordering experience is free from any hidden delivery or markup fees. Users will be able to enjoy a comprehensive set of exclusive in-app perks including a loyalty rewards program, secret menu items, limited-time celebrity culinary collaborations, added benefits for in-store visits, and more.

In addition to C3's own popular digital brands, including Krispy Rice, Umami Burger and Sam's Crispy Chicken, the app includes smaller restaurants that have been purchased by C3, such as Los Angeles favorite Soom Soom. Each brand in the app will also be integrated into C3's pipeline of food halls, ghost kitchens, co-working spaces and airport kiosks.

Lunchbox is effectively equipping all C3 concepts with first-party, omnichannel ordering capabilities. This marks a pioneering moment for ghost kitchens, charting an innovative path for driving direct-to-consumer relationships, brand building and guest loyalty, and simultaneously, offering guests a hospitality-forward experience. In doing so, Lunchbox is fulfilling its core mission to empower restaurants by putting the power back in their hands and improving margins along the way. As part of this longstanding partnership, all new C3 concepts will also be equipped with Lunchbox product solutions.

C3 is led by Sam Nazarian with minority investors Simon, known for its shopping malls, and Accor, an augmented hospitality group.