C3 Appoints Thomas Negrel as COO of EllaMia
C3 (Creating Culinary Communities), a food and beverage platform founded by Sam Nazarian, welcomes Thomas Negrel to its corporate team as chief operating officer of EllaMia, the coffeeshop/bakery concept and C3's newest brand. Negrel will oversee all business development for EllaMia and guide revenue strategy to elevate the in-store and virtual customer experience.
Negrel brings a diverse resume to his new role, including a background in international business and finance, with a focus on acquisitions and corporate investment within the restaurant space specifically. As chief operating officer of EllaMia, Negrel will oversee the growth of the sophisticated coffeeshop/bakery concept into high-profile markets across the U.S., including Southern California, Chicago, and Seattle. Each EllaMia concept will also incorporate a C3 shared digital kitchen to provide all-in-one catering, dine-in, and takeout options, allowing the new brand to expand at scale while compounding each location's business opportunity. As the concepts grow in both reach and popularity, Negrel will be responsible for identifying and implementing strategies that maximize the revenue and operational capabilities for EllaMia as well as the additional C3 brands it supports through its ghost kitchens.
In his most recent position as vice president of finance for Specialty's Café and Bakery, Negrel spent three years developing and enhancing the company's core systems to bring simplicity and efficiency to its workflow. He led financial planning and development for 50+ Specialty's locations across three states, managing more than $100 million in annual revenue. Negrel was essential in designing and executing Specialty's five-year development road map and created the company's budgeting process, efforts he seeks to extend to EllaMia.