buteeq a provider of a digital marketing system (DMS) for hotels, launched a free Facebook application for hotels that aims to help properties maximize the effect of their Facebook fan pages quickly and easily by delivering a website-like experience highlighting rooms, photos, and maps. The new application gives fans a path to book directly with the hotel from its Facebook page."We set up a Facebook page and started collecting fans pretty quickly, but we couldn’t figure out how to make it a true sales channel for booking like our website has traditionally been," explained Brian McClary, Director of Rooms, Heathman Lodge. "Then we started using the buuteeq Facebook App and figured out how Facebook could be used to promote our rooms, and how to make it easy for fans to directly access our online reservations."The buuteeq Facebook App for Hotels helps hotels provides direct access to a hotel’s existing booking engine directly through its fan page. Sarah White, owner of the Tree House Hostel and marketing director of the boutique Hotel Antumalal in PucÓn, Chile, noted, "The buuteeq Facebook App is fantastic— it looks different from the standard Facebook news feed so it stands out. It mirrors what we have on our website, which is great for branding. It also displays that same consistent look on the mobile Facebook App. Overall it shows that we're in the right century with our approach to technology and marketing. We've been doing a lot of programs to increase our 'likes' and having this presence through buuteeq lets us greet guests on Facebook with the right information."In addition to the free Facebook App for Hotels, buteeq provides a subscription-based DMS for hotels that powers online reservations and marketing through the web, mobile devices, and social media. The buuteeq Facebook App for Hotels is free. For properties with existing Facebook pages, the app can be installed in just a few minutes as an information tab to enhance the page with essential room and location information; for properties that have not yet set up a Facebook fan page for their hotel, buuteeq can help create a fan page and get them started in social marketing.