Buuteeq Launches Digital Marketing System for Independent Hotels

Buuteeq, a subscription-based Digital Marketing System (DMS) that enables independent hotels to create and manage high-performing websites, mobile and social channels, promotions and reservations all from one place, has officially launched after a year of development and testing. Buuteeq was designed to help independent hotels to generate digital marketing that reaches guests via the Web, mobile phones and social networks.

The buuteeq Digital Marketing System includes four main components: a content management system, digital distribution, online reservations and business intelligence. Independent hotels can upload photos, videos, maps and other assets; enter room, location, seasonal promotions and other data through a Web-based ‘Back Office;’ and can choose to populate a variety of marketing channels.

Key features
The centrally managed Content Management System (CMS) is the heart of the buuteeq Digital Marketing System. The BackOffice user interface enables hotel staff to enter/upload, edit and modify information using rich interactive forms. As localization is key to success in reaching global travelers, buuteeq translates all content into multiple languages as chosen by the hotel and seamlessly maintains multiple language versions of the hotel’s marketing materials. The system includes flexible administration and automatic versioning, backup and recovery.

Once hotels populate the CMS, buuteeq automates Digital Marketing Channels, presenting hotel information and images in optimized formats for the Web, mobile, smartphone applications, tablets, Facebook, e-mail and search/display advertising.

Buuteeq also includes an integrated Online Reservation System, which reflects all seasonal pricing and promotions as they are centrally managed by the CMS. The system can also be integrated with a hotel’s existing third-party booking engine to enable integration between the buuteeq DMS and existing reservation and property management applications. Additional near term features will include customer relationship management and affiliate marketing capabilities. 

Already in use
Buuteeq has been in development for the last year with dozens of hotel customers worldwide who have been live on the system for several months. The Garden Court Hotel in Palo Alto, California, adopted buuteeq to launch its spring 2010 $10,000,000 remodel opening. “We went with buuteeq initially because it gave us complete control over our website and we didn’t have to wait or rely on an outside source to make changes,” says Susanne Smith, director of marketing at the property. “With buuteeq I can log into the system and make changes whenever I want, preview the changes and then release them to our website as well as to our Facebook page. With a lot less effort than before, I’m getting much better looking, better performing marketing materials.”

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