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Buffalo Wings & Rings Launches Omni-Channel Loyalty Program


Punchh has launched a new loyalty program for Buffalo Wings & Rings, an elevated sports restaurant with more than 55 locations across the country. The program, called 'Buffalo Sauciety', allows the popular franchise to engage customers through multiple channels with timely, personalized communications that drive sales and increase loyalty.

Using the Punchh Restaurant Marketing Cloud, Buffalo Wings & Rings can merge digital and in-store data for a holistic view of how its customers engage with the brand, and then use machine learning for segmentation to create a tailored experience for every guest.

Buffalo Wings & Rings conducted a thorough evaluation of several potential partners and ultimately decided to launch the program with Punchh based on its ability to offer a comprehensive solution with a user-friendly dashboard. It was also impressed with Punchh's ability to collect and analyze massive amounts of data, thus allowing the brand to understand its customers on a personal level.

"Other vendors said they could do these things, but Punchh was a clear winner in having already developed the functionality that we needed," said Linsey Case, senior marketing manager at Buffalo Wings & Rings. "There is nothing more important to Wings & Rings than the relationships we maintain with our most loyal customers. We make every effort to personalize their experience and provide them not only with great food, but also offers and rewards that reward their loyalty. Punchh takes that real-world commitment to our customers and brings it to our online Sauciety in an extremely powerful way."

The Buffalo Sauciety program has been well-received by diners, and rewards guests with a point for each dollar they spend (excluding alcohol, gift cards, catering and retail) with the ability to redeem every 100 points for a $10 reward. It also incentivizes members with birthday and anniversary offers as well as additional "surprise and delight" rewards based on purchase behavior and visit frequency.

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