Briton Smetzer Joins Salata Salad Kitchen as Vice President of Information Technology
Industry vet Briton Smetzer has joined Salata, a built-to-order salad concept, as Vice President of Information Technology, a new position for the company. With a background in a variety of industries, including fast casual restaurants and technology services, Smetzer brings his expertise to lead the modernization of Salata’s IT infrastructure.
Smetzer most recently served as Director of ATM Management & Software Deployment at NCR. His initial focus at the customizable salad kitchen brand will be on rationalization, simplification, and consolidation of the current IT landscape.
Smetzer said he is :thrilled to be joining Salata at a time when their key priority is growth and putting the right building blocks in place, from operations and development to technology, for a successful expansion."
The brand has a mobile app and a loyalty program. “...We lack the necessary centralization needed to offer a truly seamless omnichannel experience that guests have come to expect," he said. "Implementing a winning centralization strategy begins with IT consolidation and rationalization.”
Smetzer is the third executive level hire for the brand in the last year, including the VP of Development and VP of Operations roles.