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Bridg Launches CRM Solution Built for Restaurants

Bridg, a software company that leverages big data to drive precision marketing campaigns for restaurant brands, launched a new customer relationship management (CRM) solution, purpose-built for restaurant brands. With Bridg Enhanced CRM, restaurants can reveal comp growth opportunities by combining disparate customer data “silos,” including point-of-sale (POS), email, loyalty, online ordering and more, into a single unified view of their individual customers.
New Bridg Enhanced CRM includes three key components: 
  • Aggregation of detached data. Bridg blends transaction history from the restaurant’s entire commerce ecosystem including POS, loyalty programs, digital ordering and email, into useful consolidated customer profiles.
  • Enhanced by data science. Comp growth opportunities and lifecycle audience segments are revealed from unique, individual buying patterns.
  • Dozens of easy integrations. Secure and compliant data-syncing with the restaurant industry’s most popular POS systems, email marketing services, loyalty programs and online ordering platforms.
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