Brazilian Hotel Increases Online Bookings 38% After Launching New Hotel Websites

Online bookings are on the increase for a hotel group located in one of Brazil’s largest cities, only months after launching new hotel websites powered by the cloud platform SiteMinder. Boulevard Hotéis, which caters for both leisure and corporate travelers in the stunning metropolis of Belo Horizonte, Brazil, reports online bookings have grown 38 percent and the group is showcasing the best it has to offer for the first time.

Boulevard Hotéis has three properties – Boulevard Park, Boulevard Plaza and Boulevard Express – which employ SiteMinder’s integrated direct booking solutions to attract and convert guests on each of their hotel websites.

“We knew launching new websites would be an important step to enhance the image of our hotel brand, but we weren’t sure what the results would be. However, the numbers speak for themselves. In addition to having beautiful websites that we, ourselves, created – and, now, also maintain ourselves – our guests enjoy a simple, elegant and personal booking experience. The direct bookings are so valuable, because of course they don’t come with commissions or transactional costs, and we are able to own the guest relationship throughout the entire process,” says Boulevard Hotéis’ General Manager Flavio Lemos.

Boulevard Hotéis offers more than 200 rooms and 14 event spaces which are enjoying greater visibility online, thanks to the search engine optimization (SEO) capability built into SiteMinder’s hotel website creator. The group is one of several deals won by SiteMinder in Latin America, where its smart and simple solutions are supporting hotel businesses across the region to compete for guests internationally.