Brazilian Hotel Chain Ditches Spreadsheets for Cloud-Based Revenue Management
Infor, a provider of industry-specific cloud applications, announced that GJP Hotel & Resorts Group is implementing Infor EzRMS, a revenue management solution used for demand modeling and forecasting, to help better manage revenues and help build a successful revenue strategy across all its key hotels in Brazil.
Competition is increasing in the hotel sector and, as such, it is essential for hoteliers to understand and react to customer behavior and business trends to ensure that customers are always offered the right product, at the right price and at the right time. Revenue Management is a discipline that is practiced in many hotel chains around the world.
Infor EzRMS enables GJP Hotel & Resorts to improve its performance and decision making based on transactional data from the hotels’ reservation systems. This data helps them understand their guests booking and spending patterns and therefore optimize the availability and price of all their room types and rates. Over the last three months, a team of five Infor specialists have been implementing the software and training the team. GJP Hotel & Resorts can now use detailed analytics in the cloud and improve efficiency and accuracy by abandoning traditional spreadsheets.
Infor EzRMS, developed to manage and optimize hospitality companies, is now installed in over 6,800 hotels globally. The solution forecasts demand, recommends proper sales strategies and helps maximize performance and profitability.
“I already knew Infor, in fact used their applications in the past. Current hotel scenario was the right time to work together. Infor team was great, helpful and with excellent technical knowledge,” states Juan Andrade, Revenue Management Director, GJP Hotel & Resorts. “Our expectation is to increase revenue with the analysis of the new reports and adjust and enhance our sales offer to guests.”
GJP Hotels & Resorts also benefits from the Infor EzQuote group revenue displacement analysis module that helps them understand whether to accept group requests considering the Infor EzRMS forecast and whether revenue might be lost or gained by accepting the group. Additionally, Infor EZ Region, the multi-hotel module which provides centralized group-wide analysis for any of the hotels defined by the user, enables GJP Hotel & Resorts to consolidate data from the hotels and analyze the best revenue opportunities with a rapid comprehensive overview of all hotels.
“Infor’s EzRMS solution is specially developed for the hospitality sector. IT enables companies such as GJP Hotels & Resorts to meet their needs and quickly adopt management revenue strategies with a system simple to use as Software as a Service,” said Delfo Melli, account director, Infor.
The project is currently in its final stage, integrating with an existing third-party system used by GJP Hotel & Resorts.