Boston Restaurant Achieves Month over Month Online Ordering Growth despite Market Challenges

Through the use of tools like email marketing, discounting etc, we have seen month over month growth in our online orders. There is a strong segment of the population that wants to use technology when interfacing with us

Local restaurants using online ordering are bucking the trend and seeing sales growth during these difficult economic times. According to a recently published news release by The NPD Group, the foodservice industry won't be celebrating its economic recovery anytime soon. The release states that industry traffic declines 4 percent in quarter ending September 2009.

Some restaurant operators are proving restaurant experts wrong. Rebecca's Cafe is one such example. According to owner and operator Michael McAdam, "Rebecca's Cafe has seen a nice increase in business over the last quarter. Rebecca's Cafe was recently recognized as the largest caterer in the Boston area. Rebecca's Cafe is currently serving up the greater Boston area with over twenty locations."

Rebecca's Cafe has embraced technology as a means to grow its business and is using BigHoller's restaurant online ordering system to attract and maintain repeat customers. "Through the use of tools like email marketing, discounting etc, we have seen month over month growth in our online orders. There is a strong segment of the population that wants to use technology when interfacing with us," says McAdam.

To its end, BigHoller puts out a marketing "how-to" for its online ordering restaurants that illustrate how they can maximize growth and even thrive in a downturn economy. With a growing number of people now using the Internet than ever before, providing this type of easy access has grown from a luxury item to an industry necessity.