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Boelter Launches Boelter Blue Mobile App to Help Simplify Restaurant Marketing

The Boelter Companies, Inc., one of the nation’s leading foodservice design, equipment and supply companies, announced the launch of Boelter Blue, a custom mobile app that simplifies restaurant marketing. The affordable app, designed to help independent restaurants drive customer engagement and traffic, builds on mobile application technology Boelter gained when it acquired Anchor 5 Digital last year. Boelter will introduce the app at next week’s Midwest Foodservice Expo.

Boelter Blue customizes and sets up each restaurant’s app. Then with just a few clicks, Boelter Blue customers can pre-set or send on-the-go messages and photos directly to customers’ phones and connect customers to existing online services including reservations, menus, ordering, delivery, and loyalty programs. The app includes an easy-to-navigate dashboard so restaurants can measure real time results and trends to see how they’re doing.

According to the National Restaurant Association, nearly a third of consumers say technology influences their decision on where to dine out or order delivery/take-out. It’s certainly made a difference for some of Boelter Blue’s initial users.

"The Boelter Blue app, along with the service and support Boelter provides, is one of the best marketing decisions we have ever made,” said General Manager Rob Rajala, Champps Americana in Brookfield, Wisconsin. “We can reach more than 1,600 of our best customers any time directly through their mobile device, allowing us to drive business when needed and speak directly to the people who want to hear from us most.”

Ryan Stenstrup, owner of Steny’s Tavern and Grill in Milwaukee’s historic Walker’s Point neighborhood, added, “One in three people share they came in for a special or hard-to-find tap beer after receiving a push notification. Our trivia night has seen a 20 percent increase over last year since we started using the app to promote the event. And, our regular lunch crowd consistently tells us they prefer the app for rewards redemption over a paper punch card.”

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