B.GOOD Selects Toast's Cloud-Based POS

B.GOOD, an international fast-casual restaurant concept serving fresh, locally sourced food, has selected Toast, an all-in-one restaurant technology platform, for its 50+ North American locations.

“Data quality was the primary reason we started looking for a new POS system; our former provider didn’t offer the kind of data access needed to grow with our business,” said Austin Brinson, vice president of analytics of the Boston-based chain. “There were a lot of options in the market, but very few that were aligned with our focus on data and integrations … Toast allows us to take our reporting a couple levels deeper - transforming the data into actionable insights.”

Toast Restaurant POS manages the day-to-day operations of the restaurant, including quick menu modifications, real-time enterprise reporting and labor management on an easy-to-use interface. The platform also features physical and digital gift cards and online ordering.

B.GOOD leverages the Toast API for loyalty to connect directly with customers, drive repeat business, and gain insights into consumer preferences.  

“Our loyalty app has tens of thousands of downloads and processes 25% of all transactions,” Austin says. “The goal is for 100% of repeat traffic to come through the app because it allows us to narrowly target our customer base and drive offers that are tailored to each specific person.”

Paired with data from Toast, B.GOOD’s loyalty app allows the marketing team to experiment with targeted campaigns.