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Best Western Makes Facebook a Distribution Channel

As part of Best Western International's continued dedication to engaging with its customers via social media, today the chain unveiled a new booking capability that allows travelers to reserve hotel rooms on Best Western’s Facebook page. With more than 4,100 hotels in over 100 countries and territories, Best Western is the first major international hotel chain with this capability.

This new Facebook booking capacity is the latest step in allowing travelers to book a Best Western hotel wherever they are on the web. The Facebook booking platform, built in tandem with mobile and multichannel platform company, Usablenet, delivers Best Western’s private and secure hotel reservation system to Facebook’s more than 800 million active users. Best Western’s 248,000-and-growing Facebook fans now can plan their next hotel stay conveniently and safety.

"More than ever, Best Western's customers are integrating social media into every part of their personal and professional lives," said Dorothy Dowling, Best Western’s senior vice president of marketing and sales. "It's imperative that we answer the call from our customers to make it easy to research, book and share travel experiences through their preferred channels."

A pioneer among lodging brands to embrace top social networks, Best Western has been active in the space since 2006. The company continues to invest in social media to gather guest feedback, promote Best Western Rewards initiatives, leverage key partnerships like AAA/CAA and Harley-Davison, and improve customer engagement.

Best Western also launched a Best Western Rewards mobile site last year to allow the 13 million Best Western Rewards members to manage their profiles, review their balances and redeem points for travel and merchandise – all from their smartphones. The Best Western Rewards mobile site complements the brand’s primary mobile site and the free "Best Western to Go" application for iPad, iPhone and Android. The mobile sites and application allow travelers to find and book reservations at more than 4,000 Best Western hotels worldwide.

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