Benchmark Powers Expansion with Centralized Accounting Platform
Benchmark Hospitality International is growing. The company’s fuel-injected expansion to more than 38 properties, 6,000+ rooms, and creation of its Personal Luxury Resorts & Hotels division, underlines its ability to capitalize on opportunities for investors and owners. Benchmark leverages its team’s financial and management skills and is a leader in putting technology in service to the bottom line.
Three years ago Benchmark invested in the hospitality industry’s first ‘private’ cloud platform to host its properties’ systems and data. The virtual platform enables Benchmark to reduce hardware costs for investors, protect corporate and guest data in a secure off-property environment, and collect and process performance metrics for its hotels. Benchmark uses the Internet-enabled Profitvue enterprise back office system from Aptech Computer Systems to centralize property accounting.
All Benchmark systems and property data are centrally hosted in Richardson, Texas at the same data center responsible for NASA’s systems. Profitvue handles accounting for Benchmark’s conference centers, resorts, and condos. Benchmark’s corporate cloud strategy is adding to the bottom line with sharper management tools, as well. The Profitvue enterprise accounting system is flexible so reports can be built that compare metrics from similar properties.
PCI compliance was another advantage of Benchmark moving data to the cloud. Benchmark’s cloud-based system enables the company to keep all guest data secure at its hosting center. This also enables the company’s properties to conform to many areas of PCI compliance.