Beam Me Up! Holoportation Technology Debuts, Targets Hospitality Businesses

Hospitality AV group seeking companies interested in exploring Proto technology.
Anna Wolfe
Senior Editor - Restaurants
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Proto, a hologram unit that can project anyone anywhere — live or pre-produced in three dimensions, is making its debut in hospitality.

Meet Proto, a hologram unit that can project anyone anywhere — live or pre-produced in three dimensions. Proto Inc. (formerly PORTL) a two-way, interactive holographic communications platform available to hospitality businesses through Mills James. Recently named Best Audiovisual Provider by Ohio Business Magazine, Mills James is looking for U.S. hotels, restaurants, and convention center facilities interested in exploring holoportation technology.

“Proto can change the way event-goers interact with speakers and how hotel guests engage with management or the brand,” said John Watts, Mills James VP of Technology. “The possibilities are truly endless. Proto can be used for speeches, event appearances, tradeshow booth displays, to share safe-stay messaging, upsell services, address guest concerns, promote restaurant specials, display retail items, and much more. Because Proto is interactive, people beamed live to the unit can respond to those in front of the box if desired.

“How memorable would it be for guests to interact with a sports celeb playing at the adjacent stadium, see celebrity chefs cooking the daily special, or meet the brand president on arrival? It’s not only entertaining, but it’s the type of next-generation technology that people are expecting to see while traveling,” Watts said.



Proto features a back-lit cubicle and a large transparent LCD screen, making it look like someone is in the box. The live-beaming technology is the brainchild of David Nussbaum, Proto CEO. Today there are more than 200 Proto’s worldwide, primarily used in retail establishments and shopping malls. All it takes to communicate with someone in the box is an internet connection of 15mg to 20mg per second. Speakers can be filmed wirelessly via smartphone and the Proto app, then beamed wirelessly into the Proto box.

“Proto” means “first,” and the name reflects that the company claims to be the first to build a two-way, interactive holographic communications platform. or connect with John Watts at (813) 508-2251.