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BBRG Optimizes Guest Loyalty with Reward Program

BBRG, the parent company of the BRAVO! Cucina Italiana and BRIO Tuscan Grille restaurants, has launched a new Eat, Repeat, Reward program built on the Paytronix Rewards Platform.  Paytronix also has published a case study, “Bravo Brio Restaurant Group Recalibrates to Reward Guest Frequency,” which is available for download.
Leveraging the flexible Paytronix platform, BBRG was able to target its Texas restaurants and test a frequency-and-spend program without interrupting its existing national surprise-and-delight program. After analyzing the pilot results, BBRG decided to extend the new program design to all of its 100+ locations.
Launched on September 15, 2014, the revised BBRG rewards program includes an upgraded mobile app as well as enhanced employee training tools. With 350,000+ registered members between the two brands, the new BBRG rewards program is off to a great start.
With both its gift card and loyalty program consolidated on the Paytronix platform, BBRG is finding it much easier for store managers to activate gift cards or run reports to find out how many loyalty or gift cards were activated or to check for fraud activity on a daily basis. At the same time, with all loyalty data and messaging consolidated on Paytronix, BBRG marketing can look at the program from a macro level or drill down to see how often a specific member visits and how an individual spends.
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