Advertisement
06/15/2022

Bastard Burgers Expand to NYC

Swedish restaurant chain taps Oracle MICROS Simphony to support global growth and boost customer service.  
Anna Wolfe
Senior Editor - Restaurants
Anna Wolfe  profile picture
Image
bastard burgers

To support its rapid growth and expand its digital ordering capabilities, Bastard Burgers has chosen Oracle MICROS Simphony Cloud Point-of-Sale (POS). With Oracle’s help, the company now boasts 67 restaurants across Sweden, Norway, and most recently at The Bronx Brewery Taproom in New York City. Expansion plans include bringing tasty burgers to more communities across Finland this fall and then Central Europe.   

“We knew we needed to expand our approach to technology to match our ambitious goals,” said Simon Wanler, chief executive officer of Bastard Burgers. “Working with Oracle has enabled us to bring the quality burgers we pride ourselves on to thousands of new guests across multiple countries. Their technology helps us make our restaurants and teams more efficient and deliver a better customer experience.”

Since its start in Luleå, Sweden in 2016, the NYC-inspired street food chain, Bastard Burgers, has been on a mission to go global. Bastard Burgers knew that investing in a restaurant point-of-sale system that could handle multi-currency, language, and tax requirements was critical to its expansion plans. It was also important to them that the POS technology offered well documented APIs and a robust integration partner ecosystem so that they can continue to expand sales channels and stay nimble as a business.

 [75% of consumers prefer to order delivery direct from the restaurant, according to HT's 2021 Customer Engagement Technology Study.] 

Bastard Burgers plans to leverage Oracle PartnerNetwork (OPN) member Future Ordering to offer delivery and pickup to its customers this fall. The integration between Simphony and Future Ordering will allow Bastard Burgers to fully automate the flow of online ordering data to their POS and on to the kitchen to prepare and deliver.

Bastard Burgers is a smash burger chain from Sweden with more than 60 restaurants.