Avvio Whitepaper Offers Hotels Six Guidelines on Personalization for Their Websites

Global technology provider Avvio has released a whitepaper on personalisation which specifies six guiding principles for hotels to follow in order to optimise their digital profile.

Titled The 6 Principles of Personalisation for Hotel Websites, it aims to provide hotels and accommodation providers with guidance for their websites, ensuring their customers have a personalised experience when visiting their site.

With artificial intelligence (AI) technology becoming broadly available across multiple platforms, Avvio has produced their latest whitepaper, encouraging hotels to start proactively integrating AI elements into their websites in order to take back market shares from OTAs.

The hospitality technology company has been researching and developing personalisation within hotel websites since 2009, releasing its AI booking engine Allora after many years of data collection and analysis.

While many report that direct revenue has grown in the hotel industry, many others have lost market share as the industry has grown at a faster rate globally than the direct revenue category.

Accommodation provider websites are often stuck in the hotel brochure paradigm with a few pictures, some copy and a 'book now' button leading to a third-party booking engine. The whitepaper highlights this approach is now out of date.

Twenty years after the launch of the first hotel website, Avvio emphasizes how improving hotel websites and the technology behind them will help to improve guests' interaction with hotels, enabling them to use their websites for a lot more than just checking prices or room amenities.

After defining what AI means for the hospitality industry, the release of Avvio's whitepaper, The 6 Principles of Personalisation for Hotel Websites, marks an important step in the global technology provider's contribution to growing market awareness of the need to improve hotel websites.

The whitepaper is available online accompanied by a 6 Principles of Personalisation reminder poster on the Avvio blog here.