Avery Dennison Acquires ZippyYum, Also Launches New Digital Venture atma.io

Michal Christine Escobar
Senior Editor, Hotels

After articulating its Investor Day vision to be the world’s leading provider of digital ID solutions where every physical item has a unique digital identity, Avery Dennison Corporation announced two new investments to accelerate its digital transformation capabilities for connected supply chains and connected products: The acquisition of food-industry automation solution provider ZippyYum as well as the launch of a new digital venture atma.ioTM and its connected product cloud.

ZippyYum is a California-based startup that develops and sells software and hardware solutions for operational automation and inventory management for food retailers. With approximately $6 million in annual revenue and a customer base that aligns well with Avery Dennison’s Freshmarx(R) line of business, ZippyYum will become part of the company’s Retail Branding and Information Solutions (RBIS) segment. The acquisition will drive growth of the broader RFID Intelligent Labels platform through operational automation and transparency across the supply chain as the food industry continues to adopt intelligent label technology.

In addition to the acquisition of ZippyYum, last week Avery Dennison launched atma.io, a new digital venture, and its connected product cloud capable of creating, assigning and managing unique digital identities for everyday items. With atma.io, Avery Dennison is now able to bridge the physical and digital world by coupling its 50+ billion inlays and other labeling technologies with the power of data. Unlocking use cases for consumer engagement, sustainability, brand protection, and operational excellence, atma.io links different digital trigger technologies, such as UHF RFID, NFC or QR codes, to one unique digital ID, enabling supply chain visibility of item-level events and transforming product data into insights, connected in one end-to-end cloud-based platform. Designed to be leveraged across all industries, atma.io is currently deployed by sportswear brand adidas for circularity and unique consumer-product interactions.

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