Autopilot from HotelChamp uses AI to Turn Static Hotel Website into "Living" and Responsive One

Today, hotel websites provide the same static experience for every visitor. Hotelchamp is set to change that with the introduction of Autopilot, an artificial intelligence engine trained to recognize and personalize the experience of every visitor to a hotel’s website.

Hotels already spend huge amounts of time and money on guest personalization – from email campaigns and communication, to advertising and loyalty programs. But most if not all these efforts are funneled to static, one-size-fits-all websites. However, AI can now deliver an adaptive website experience tailored to every website visitor. It can bring the right information, interaction, or offer to the right person at the right time.

Hotelchamp’s Autopilot is not a chatbot or ‘digital concierge’ – it customizes static hotel websites using a range of marketing techniques and tools. With a seamless integration, the result is a living, responsive and personalized experience, guiding guests through the entire direct booking process depending on their characteristics and needs.

Hotelchamp’s data science team developed Autopilot using years of data and hundreds of millions of A/B test impressions on what exactly convinces guests to book direct. Autopilot applies this knowledge against a range of factors; including real-time data from a hotel’s website, GDPR-compliant visitor insights and behavior, and best practices from amongst Hotelchamp’s thousands of hotels.

Whilst this may sound complicated, all the hotelier needs to do to activate Autopilot is literally flick a single switch.

With Autopilot, hoteliers can bridge the gap between the online experience and personal experience they're famous for by offering a website that knows what guests are looking for, even before they do.