Michal Christine Escobar

Senior Editor, Hotels

Author Profile

Michal Christine Escobar is Hospitality Technology’s Senior Editor, with a concentration on the hotel industry. She has a decade of experience as a B2B journalist. She is responsible for the hotel beat at the magazine and often writes about AI, VR, IoT and other emerging technologies affecting hospitality.

ARTICLES BY THIS AUTHOR

12/2/2021
BWH Hotel Group Appoints New General Counsel
Jay Pricher promoted to General Counsel as Larry Cuculic assumes President & CEO role.

Michal Christine Escobar
12/2/2021
Mills James' Broadcast Control Studios Bringing Strategic Innovation to Hotels
Boutique hospitality AV services group is equipping hotels with broadcast and streaming technologies that will enable them to elevate virtual events, drive revenues, and own the future.

Michal Christine Escobar
12/2/2021
Contact Center Efficiencies Help Hospitality Companies Meet Unpredictable Demand and Alleviate Rising Pressure on Staff
In an effort to balance staff shortages, rising customer expectations and increased bookings, hospitality brands should consider the benefit of adapting efficient contact center operations in order to drive growth during this recovery period.

Michal Christine Escobar
12/2/2021
Amadeus Releases New HotSOS Experience Assisting Hotels to Improve Operational Efficiency
Update to market leading software helps hotels to do more with less and alleviate the pressures of labor shortages.

Michal Christine Escobar
12/2/2021
WTS International Appoints John Edwards as Chief Information Officer
Prior to joining WTS, Edwards served as Senior Vice President and Chief Information Officer at Red Lion Hotels Corp.

Michal Christine Escobar
12/2/2021
Citadines on Bourke Melbourne Partners With Liveport to Exceed Guest Expectations for High-speed Wi-Fi
Modern and vibrant 380-room apart’hotel leverages Liveport technology and industry-specific expertise to address growing guest demands for ever faster and reliable online connectivity.

Michal Christine Escobar
12/1/2021
How to Prepare for Increased Travel Amid a Labor Shortage
While automation can sometimes help with customer service, outsourcing may just be a better option. Here's why.

Michal Christine Escobar
12/1/2021
A Guide to Leveraging TikTok Influencers for Hospitality Marketing
Before partnering with an influencer, check out these four important pieces of advice to help ensure your brand provides viewers with an authentic experience and in turn receives excellent ROI.

Michal Christine Escobar
12/1/2021
Three Steps to Cyber-Secure Success
eCommerce accounted for nearly 20% of total retail sales in 2020 alone, but as eCommerce grows, so does the threat of fraudulent activity.

Michal Christine Escobar
11/30/2021
Medallia Zingle and Outrigger Hotels and Resorts Announce Partnership
Medallia Zingle’s intelligent messaging platform will help Outrigger Hotels and Resorts improve communication, increase efficiency, and deliver the best possible guest experience.

Michal Christine Escobar