ARTICLES BY THIS AUTHOR
- 9/8/2016
Going Beyond Machine Logic
Hospitality Technology's new editor, Dorothy Creamer, discusses why removing friction from the customer experience is so important. - 9/8/2016
The Hotel Data Security Problem: Bigger Than Many Think
Hotels insecurely store lots of guest data that is also considered to be personally identifiable information (PII) and subject to privacy laws. HTNG's newly formed HTNG PII Workgroup not only helps define PII for the industry but also is working to collect and categorize identifiers and develop a code of conduct to protect owners, brands, guests and staff from stolen PII. - 9/8/2016
Mobility Holds Key to Next-Gen Room Access
HT's Lodging Technology Study, reveals that mobile solutions dominated technology rollouts for 2016 with half of the top solutions having a mobile component. Mobile key deployments, however, still lag behind guest expectations. While 53% of guests want to be able to use smartphones as mobile keys, according to the 2016 Customer Engagement Technology Study, only 12% of hotels currently offer the technology. In this article, <em>HT</em> identifies the ways hotels could stand out from the competition by tapping into the full potential of mobile keys beyond just guestroom access. - 9/8/2016
Mindtree, Conversable Partner to Enhance Customer Interactions with Brands Through Chat Bot Tech
With chat bots, customers receive faster responses from brands and more relevant, contextual conversations. - 9/8/2016
Market Force: Hotel Guests Shun New Tech for Checking-In or -Out of Hotels
Ninety-three percent of consumers check-in through reception and 71% check-out at the front desk. - 9/8/2016
What's Hot in POS Hardware: 2016 Innovations & 2017 Insights
After several years of a decline, hardware budget allocations spiked in 2016 according to HT's Restaurant Technology Study, most likely as a result of restaurants upgrading payment terminals and POS hardware in response to the EMV liability shift. Security, mobility and shifting business models are driving the need for innovation at the point of sale, and suppliers are responding to the need for flexibility. In this annual round-up of POS hardware and peripherals, <em>HT</em> asked vendors to highlight latest releases, share 2017 research and development plans, plus make predictions about what the future holds for the POS market. - 9/8/2016
Building a Roadmap to Revenue
G6 Hospitality, parent company of Motel 6 and Studio 6, has embarked upon a complete revamping of its digital ecosystem in order to truly enable the customer journey and experience. In an exclusive interview with HT, EVP & CMO, Lance Miceli, talks about this overhaul of technology platforms and processes, including the creation of the company’s proprietary revenue optimization workspace, G6ROW, which combines machine logic with human interpretation to offer a more complete picture of distribution, rates and booking. - 9/7/2016
IBC Hotels, Stark Service Solutions Partner to Automate QA Processes
Using the Stark QA Touch System, IBC hotel members will be able to streamline deep clean schedules, preventative maintenance, daily room checks and work orders. - 9/7/2016
Three Reasons Why Restaurants Should Offer a Mobile App
Restaurants that offer well designed mobile apps to their customers could see improved customer experiences, higher spend and more customer engagement. - 9/7/2016
SUBWAY to Grow Its E-Commerce and Omni-Channel Platforms
<span style="font-family: Arial; font-size: small; background-color: rgb(255, 255, 255);">SUBWAY acquired the digital tech team from its long-term partner Avanti Commerce.</span>