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AT&T's Mobile Enterprise Application Platform Keeps Hospitality Field Workers Connected to Core Biz Data

AT&T has announced industry-specific mobile enterprise applications for the hospitality and consumer goods industries. Built on the AT&T Mobile Enterprise Applications Platform (AT&T MEAP), these mobile applications extend industry-specific back-office systems to multiple device platforms. AT&T will host and manage the applications, providing enterprise users simple on-demand access to applications and reducing enterprise costs.

MEAP for hospitality
AT&T MEAP for maintenance and repair for hospitality, is a complete mobile solution for service and maintenance workers in the hospitality industry. By efficiently managing operations with real-time wireless updates in the field, mobile service workers in hotels, resorts and other large properties can optimize maintenance schedules and respond quickly to urgent events, such as faulty equipment, to help maximize guest satisfaction. AT&T MEAP Hospitality can be used across various departments including housekeeping, engineering and front office.

Key benefits that AT&T MEAP Hospitality offers include:

  • Reduced paper-based data entry and radio communications
  • Real-time access and updating of work order and service requests
  • Message tracking capabilities, improved information flow and worker utilization
  • Decreased time delay for requests with features including automatic
    escalation and alerts for no-response.
This new offer extends AT&T's existing hospitality solutions including Wi-Fi services for improved guest experience and property operations, digital signage for meetings and menu boards, application hosting and cloud computing services for CRM and other enterprise applications, call center outsourcing and optimization for improved efficiency and cost management, AT&T telepresence solution for revenue generation from local business clients, and guest mobile applications and virtual concierge services to improve the revenue per visit and visit frequency.

MEAP for consumer goods
AT&T also released AT&T MEAP for merchandising for the consumer goods industry, which helps field operations by providing merchandisers with real-time access to critical data. With this mobile business application, employees can capture and update information while in the field, providing management with insight into operational criteria such as distribution, pricing, competitor activity and items out of stock.

Accessible through AT&T's leading smartphone devices, and supporting multiple back end systems, AT&T MEAP also enables three horizontal mobile workflows: sales force automation, which provides sales organizations with a complete view across all facets of a customer relationship; field force automation, which provides field service workers with access to real-time customer, inventory and other job-related information; and IT support, which empowers IT technicians with real-time, virtually anywhere access to time-sensitive, incident and problem management information.
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