As hoteliers become familiar with and begin to implement attribute-based selling techniques, consumers are beginning to take note. While the ABS-based system has made airlines millions of dollars, it has left a sour taste in some consumers’ mouths. Those same consumers are now using social media and local news outlets to tarnish its reputation. Join us on Dec. 14 at HT-NEXT 2021 for a panel discussion where we will talk about customer sentiment around this new sales model, how hoteliers can overcome the negativity, and some of the key benefits to this new way of selling hotel rooms.
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ABOUT THE EVENT
Hospitality Technology (HT) and Hospitality Technology Next Generation (HTNG) are collaborating for the fifth year in a row to host HT-NEXT 2021, a unique conference for the hospitality technology industry. HT-NEXT 2021 will take place Dec. 13-16 at the Fairmont Princess in Scottsdale, Az.
HT-NEXT (https://www.ht-next.com) brings together hotel technology solution providers with leaders and influencers from leading hotel companies spanning IT, finance, marketing, distribution and operations. The event typically attracts nearly 500 hospitality professionals. After the event, 87% of attendees say they meet a valuable new contact at the show, and 97% of attendees say they brought back a specific idea to implement at their organization.
HT-NEXT features emerging trends and the ability to dig in to work together to solve current industry problems. The program will feature thought-provoking keynotes, diverse educational sessions, HTNG workgroups and a technology exhibit hall for attendees to discover cutting-edge solutions. The Hotel Visionary Awards and the HTNG TechOvation Award are also presented live during the event.