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10/04/2022

Arooga's Grille House & Sports Bar Partners with PlaySugarHouse for Sportsbook

The PlaySugarHouse concept will include multiple kiosks and teller stations along with Arooga's famous two-story video wall.
Anna Wolfe
Senior Editor - Restaurants
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Arooga's Grille House & Sports Bar  has teamed up with the Connecticut Lottery Corporation to launch its new retail sportsbook PlaySugarHouse, a sports wagering platform from Rush Street Interactive. The Shelton, Connecticut,  franchise location will be first to offer sports betting and is scheduled to open in December after renovations are complete and all necessary licensing is in place.

Franchise co-owner David McBride is planning extensive renovations to create a dedicated space for the PlaySugarHouse concept, which will include multiple kiosks and teller stations along with Arooga's famous two-story video wall. Owned by Arooga's franchise group McBride Holding Company, LLC, this location is over 7,000 square feet, seats 250 guests and has over 100 wall-to-wall HDTVs.

"We have always paid attention to the expanding gaming landscape in the Northeast and have been hopeful that sports wagering would become available to us," said David McBride, Chief Operating Officer of McBride Holding Company, LLC, and co-owner of the Arooga's Shelton franchise location. "The proposed layout for PlaySugarHouse is really magnificent with up to 15 kiosks, so there will be plenty of room to satisfy all guests within the restaurant as well as patrons who would like to stop by and place a bet."

Guests will be able watch a game on one of 100s of TVs and place a sports bet.

McBride Holding Company, LLC is the owner of three Arooga's franchises in Warwick, RI, Attleboro, Ma, and Shelton, Ct, and is the principal partner with The Connecticut Lottery Corporation for this venture.

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