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Arby's Satisfies Consumers' Cravings for Savings with Mobile Coupon Campaign

Arby's will use Cellfire Inc.'s mobile coupon and discount offer service to distribute mobile coupons redeemable at 250 restaurants throughout Atlanta, Birmingham, Dallas-Ft.Worth, Los Angeles, and Tampa-St. Petersburg. Arby's is adding the mobile component to complement its traditional marketing promotion strategy to reach consumers on-the-go and enhance customer interaction with the brand.

"Cellfire's mobile coupons help us deliver value right into our customers' hands when they are on-the-go, hungry for fresh, great tasting quality food and looking for a deal," says Cyndi Richardson, vice president, Company Marketing, Arby's Restaurant Group, Inc.

To access these mobile deals at Arby's and other discounts from Cellfire, consumers can register at or send a text message with the keyword ARBYS to 22888.

Consumers access the Cellfire mobile coupon service through a mobile application that resides on their cell phone or through a mobile Web browser. New offers are added frequently, and users can access the Cellfire service at their convenience to discover and use discounts specific to their geographic area. Coupons are displayed in an organized manner, allowing consumers to navigate through coupons by category and select the offers they want to use. Cellfire is a free service, although standard data or usage charges may apply depending on the carrier or data plan. While consumers can use text messages to initiate Cellfire registration and save offers for future use, Cellfire is not a text message coupon service.
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