We’re all trying to do more with less. Macro: We’re taking a step back to ask, “How can we do, well, everything better?” Micro: We’re asking, “How much can we actually accomplish with our current resources?”
That tension between innovative thinking and targeted investment defines much of our professional lives, and the winter 2021 issue of Hospitality Technology.
Our 2022 Lodging Technology Study: Redefining the Guest Experience speaks directly to that tension. Yes, most hotel IT budgets have shrunk — with real-life consequences affecting overall tech, analytics maturity, and guest-facing technologies. But at the same time, operators report healthy rates of adoption for digital signage, in-room entertainment, mobile reservations, check-in, and much more.
Our 2022 POS Software Trends Report tells a similar story, with operators making significant investments in POS platforms that can support integration, mobility, and analytics. This year, we have added a new category, gauging restaurant IT leaders’ use of POS data to drive priorities such as per-sonalization, loyalty, menu optimization, and workforce efficiency. Be sure to check out the online exclusive: POS Software Vendors Dish on Trends Impacting the Future of POS Software
If you, like us, have yearned to return to in-person industry events for the better part of two years, turn to page 28 for our MURTEC Executive Summit Recap here for highlights from our educational sessions and a spotlight on the winners of our annual MURTEC Breakthrough Awards.
Read all about the Restaurant Technology Network’s amazing initiatives and how you can get involved in 2022. And take a deep dive into the world of HTNG workgroups (page 6) — a great way for hotel technology professionals to contribute their expertise to solving industry challenges while acquiring new skills and making new contacts.
Wishing the HT community a meaningful holiday season and a prosperous new year! As always, my digital door is open (rfirpo-cappiello at ensembleiq. com), and I look forward to hearing what you think!