Amadeus Selected as Business Intelligence Provider for The Leading Hotels of the World

Michal Christine Escobar
Senior Editor, Hotels

Successful hotel sales, marketing, and revenue management strategies have always required reliable market insights. With fundamental shifts in travel habits and buyer behavior, the need for comprehensive and current data is more crucial than ever. As markets progress into various phases of reopening, hoteliers need timely access to critical market insights more than ever before.

To support strategic decision-making at both the corporate and property level, The Leading Hotels of the World and Amadeus have expanded their relationship to use Amadeus’ industry leading business intelligence solutions. These will provide Leading Hotels with visibility to global market performance data to help guide decisions at the corporate level. Properties that subscribe to Agency360® will gain important insights into their competitive sets to help them make effective strategic and tactical decisions as they adapt to rapidly changing market conditions and help them navigate today’s recovery and plan for the future.

Agency360® is the preeminent source of travel agent bookings from all four GDS systems, helping hotels understand their share of business, identify growth opportunities, compare performance to their competitive set for the top performing agencies in their market, and identify agencies where there are opportunities to grow revenue and market share.

“We wanted the ability to pinpoint our top-performing travel agents and corporate customers, enabling us to build the best path forward from the pandemic. With Amadeus’ Agency360® solution, we have access to the most current data across GDS market performance,” said Armanda Santangeli, Managing Director Americas, The Leading Hotels of the World, Ltd. “With this level of insight, our hotels will have the information they need to grow both their corporate and leisure business.”

“Throughout the last year and a half, we’ve heard from hoteliers looking to broaden their access to business intelligence and better understand what is happening in their markets. The latest evolution of Agency360® provides organizations such as The Leading Hotels of the World with the most up-to-date and comprehensive access to global GDS bookings to inform effective decision-making,” says Ahmed Youssef, Executive Vice President of Business Intelligence and Data Solutions, Hospitality, Amadeus.

Agency360® is the industry’s only business intelligence solution that tracks 100% of global travel agent bookings across the four leading GDS providers. With data refreshed three times a week, hoteliers can view the most up to date insight across their competitive set including a view of corporation/agency association business at a pseudo city codes PCC level.

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