Alorica Hires CMO
Alorica Inc., a provider of customer experience solutions, announced the addition of Colson Hillier to its executive leadership team as Chief Marketing Officer (CMO). In this role, Hillier will drive strategic planning, product development and execution of Alorica’s global marketing and communications initiatives, enabling the company to solidify its reputation as a leading omnichannel provider of customer solutions.
Hillier will focus on building products and strategies that will allow clients to leverage the scale and expertise Alorica.
Prior to joining Alorica, Hillier held numerous senior leadership roles at Verizon Wireless focused on new product development, big data analytics and digital marketing.