Aloha Poke to Open Ghost Kitchen

Aloha Poke, a fast-casual concept, is entering into an agreement with Reef’s Kitchens, a leading ghost kitchen operator, as a way to introduce the restaurant’s high-quality food and sustainable sourcing practices into new urban markets. The markets under consideration for Aloha Poke’s first location with Reef are Dallas, Miami or Atlanta.

As a licensed operator, Reef’s team will prepare and serve Aloha Poke’s menu, which will be available via third-party delivery platforms like UberEats, Grubhub and Doordash. Reef operates out of many of its many 4,500 parking lot locations throughout the country, reaching 70% of North America’s urban population. Built on the delivery and quick serve carry-out concept, ghost kitchens are set up in mobile vessels, outfitted to operate as full functioning kitchen and food preparation units.

A Brick-and-Mortar Alternative

“Ghost kitchens are an interesting, turnkey solution to bring the Aloha Poke fast casual concept to a larger population of people in the largest urban areas of the country,” said Paul Tripodes, VP, Franchise Development, Aloha Poke. “...This is a great way to introduce our brand to new, urban markets ahead of traditional brick-and-mortar development while strengthening the Aloha Poke brand.”

Based in Chicago, Aloha Poke currently operates 19 locations in Illinois, Wisconsin, Minnesota, Florida, and Washington, D.C.