AI-Powered Menu Personalization Engine THE.FIT Launches

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AI-Powered Menu Personalization Engine THE.FIT Launches


THE.FIT launched its menu personalization engine that will allow restaurants to create customized menus for each guest. The artificial intelligence (AI)-powered platform is designed to enable restaurants to increase ticket sizes and margins while delighting guests.

Previously, diners with specific diet or lifestyle preferences relied on servers’ recommendations or menu dietary symbols and fine print. THE.FIT automates and simplifies this process. Participating restaurants will provide guests with a QR code that will take them to a page on their mobile phone where they can select their dietary preferences and view a personalized menu. Upon each subsequent visit, THE.FIT’s technology leverages AI to collect data—including ordering habits, demographics and social engagement—to improve the customer experience through enhanced personalization.

While AI and personalization technology are becoming more sophisticated and applicable to the restaurant industry, the implementation complexity and cost has created a barrier to wide adoption. THE.FIT was created as a software as a service (SaaS) platform to deliver a simple, turnkey solution for restaurant operators. Brands can roll out THE.FIT’s menu personalization technology to its stores in a matter of weeks by following a simple four-step implementation process:

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