ADR and Bookings Remain Inconsistent for North American Hoteliers

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ADR and Bookings Remain Inconsistent for North American Hoteliers

07/24/2017
As North American hoteliers push forward into the third quarter of 2017, both average daily rates (ADR) and bookings remain inconsistent across all travel segments, according to new data from TravelClick’s July 2017 North American Hospitality Review (NAHR). This marks an ongoing trend for the year.
 
However, some travel segments are experiencing noteworthy signs of growth during the quarter. For example, group travel is up 1.3 percent in ADR and transient leisure up 2.6 percent in bookings.
 
For the next 12 months (July 2017 – June 2018), transient bookings are up 0.5 percent year-over-year and ADR for this segment is slightly up 0.2 percent. When broken down further, the transient leisure (discount, qualified and wholesale) segment is up 2.8 percent, and ADR is slightly down -0.4 percent. The transient business (negotiated and retail) segment is down -3.5 percent; however, ADR is up 1.5 percent. Lastly, group bookings are up 0.8 percent in committed* room nights over the same time last year, and ADR is up 1.7 percent.
 
The July NAHR looks at group sales commitments and individual reservations in the 25 major North American markets for hotel stays that are booked by July 1, 2017 for the period of July 2017 to June 2018.
 
*Committed Occupancy – (Transient rooms reserved + group rooms committed) / capacity

The third quarter combines forward-looking data (July – September).