Accor: GDS to Assist in Capturing Int'l Travel Revenue

Accor has extended its distribution agreement with Amadeus to enable more than 1,100 of its budget Motel 6 and Studio 6 properties to be booked through the global distribution system.
The deal enables Studio 6 and Motel 6 to increase brand visibility by leveraging Amadeus’ premium global position. The agreement is part of Accor’s strategy to drive growth for the budget hotel chain by targeting and attracting travelers from outside North America.
“For us, this is all about gaining access to the international traveler market,” says Ludovic DuPont, vice president, distribution travel agencies, Accor. “We want to be available through the best, most comprehensive GDS for each region as we seek to promote our budget and extended stay offerings to travelers around the world. Amadeus was the obvious choice to make this happen.”
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