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03/04/2021

accesso Broadens Partnership with Alterra Mountain Company to Deliver Contactless Mobile F&B Capabilities

Michal Christine Escobar
Senior Editor (Hotels)
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accesso Technology Group plc, a technology solutions provider to leisure, entertainment and cultural markets, has expanded its partnership with Alterra Mountain Company to provide six of the company’s North American mountain destinations – Snowshoe Mountain Resort in West Virginia; Deer Valley Resort in Utah; Mammoth Mountain in California; Steamboat in Colorado; Squaw Valley Alpine Meadows in California; and, Blue Mountain Resort in Ontario, Canada – with mobile food and beverage (F&B) technology. 

Alterra Mountain Company currently leverages accesso’s guest experience management technology, The Experience EngineTM (TE2), to power the app for its global season pass, Ikon Pass. The new and enhanced integration of technology enables more than 40 food and beverage service locations across six ski areas to provide guests access to mobile ordering and restaurant arrival time booking functionality. This augmented use of the TE2 solution also extends Alterra Mountain Company’s ability to establish guest profiles through a centralized guest identity and stored wallet feature and linking of mobile F&B purchases and restaurant arrival bookings.

The flexible operating model offered by accesso’s guest experience management platform provides operators a variety of ways to cater to guests’ mobile F&B needs. Guests have the power to curate the dining experience they desire, with easy access to dining information and menu specifics that they can explore at their own pace. Once they decide on their restaurant, they can book an arrival time or go straight to ordering their food. When ordering, guests can customize their selections, claim special offers customized for them and choose their preferred method of pickup or delivery order fulfillment – all through the Ikon Pass mobile app or a separate, standalone web portal. The multichannel availability of mobile F&B ordering with the TE2 solution eliminates any limitations on guests based on technology access, allowing them to order food from anywhere, at any time and with any device. Finally, the platform’s Kitchen Order Management System enables orders to be managed and delivered quickly and efficiently supporting an array of operating procedures.

“Over the last two years, we’ve seen the power of Accesso technology through our collaboration on the Ikon Pass app, which has enabled us to help provide our guests with new technologies that offer convenience and a seamless experience,” said Ellen Lee, senior vice president of digital marketing and experience, Alterra Mountain Company.

accesso’s food and beverage solution is designed to greatly streamline operations, providing staff access to the ordering system via traditional printers, mobile tablets and more. And, for seated dining areas, operators can offer same-day bookings or advance reservations, allowing for greater, more accurate capacity control, which is key for safety and security of guests and staff alike in the age of physical distancing. Additionally, operators benefit from the ability to craft data-driven, revenue-boosting up-sell and cross-sell opportunities that match the preferences of each unique guest, ensuring that offers are delivered at the right time and to the right person.

“We’re very proud to expand our partnership with Alterra Mountain Company – a forward-thinking leader in its industry – and look forward to working together to redefine F&B operations at several of its North American properties,” said Steve Brown, accesso CEO. “Today, harnessing the power of contactless technology is more important than ever. We appreciate the opportunity to support Alterra Mountain Company as it works to provide a convenient and unforgettable experience for its guests, while creating new opportunities for revenue generation in the process.”