7-Eleven Adds In-Store AR Football Experience

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7-Eleven Adds In-Store AR Football Experience


Just in time for football season, select 7-Eleven stores have added augmented reality (AR) that puts fans on the playing field with football filters, activities and more. All AR activities can be accessed through the 7-Eleven mobile app, where customers can earn 7Rewards loyalty program points.  

7-Eleven partnered with Postmates to offer home delivery of pizza, wings, beverages and more.

Football fans who use the 7-Eleven mobile app to play AR games in-store and share filters and selfies on social media earn 7Rewards points.  In Baltimore, Dallas, Denver, Detroit and Washington, some games and filters are team-specific. All other markets will have football fan filters and football-related games to play.

"No sport is bigger in the U.S. than football," said Sean Thompson, 7-Eleven, Inc. senior vice president and chief customer officer. "Each week, millions show up at stadiums, friends' houses or in front of their own televisions to cheer on their favorite teams – and, of course, eat and drink. 7-Eleven has everything needed to enjoy all the big games, from cool souvenir cups to hot pizza and wings."

Game Day Snacks Delivered
The c-store retailer is positioning itself as the “Home-Gating Headquarters” for those football fans who are watching the big game at home.     

In 30+ markets, 7-Eleven stores offer delivery using Postmates to bring gameday snacks – smoked wings, whole pizzas, hotdogs, nachos, beverages and more - to the watch party.