Yext has added functionality that will allow restaurant brands to manage pickup and delivery options on their Google Business Profiles. (Graphic: Yext)
Yext Inc. announced the addition of new functionality that will allow restaurant brands to manage pickup and delivery options on their Google Business Profiles.
Yext's move comes as 72% of consumers prefer to order delivery direct from the restaurant, according to HT's 2022 Customer Engagement Technology Study.
Google Place Actions are featured prominently on knowledge panels and allow users to place orders through third-party services or a restaurant’s website. Profiles without these options display text that reads “may offer delivery” and “may offer pickup.” Adding Place Action links gives consumers greater assurance when ordering from a restaurant, and may also improve a location’s rank in organic search results.
“We are committed to continually improving our publisher integrations,
said Marc Ferrentino, President and Chief Operating Officer at Yext. “Consumers are increasingly likely to opt for delivery or takeout options when they browse through a list of restaurants online. With Yext, any restaurant brand can now leverage Google Place Actions on their listings to increase engagement, drive more business, and improve the overall digital customer experience.”
Yext syncs critical business information to more than 100 million location listings and pushes over a billion updates annually across the network of direct integration partners, which includes platforms like Google, Amazon Alexa, Apple Maps, Facebook, and many others. Added support for Google Place Actions is the latest example of continued innovation that has propelled Yext to the top of G2’s Local Listings Management category for nine consecutive quarters.
Read more about the integration updates here.