Zoox Smart Data ("Zoox"), an international provider of technological solutions that harnesses big data to build customer profiles from existing Wi-Fi networks, has released a series of holiday season internet traffic results that serve as validation of the power and reach that targeted online advertising platforms can provide. Measured from November 23 to January 3, the analytics were compiled from Zoox-enabled customer networks, including major travel and hospitality organizations from around the world.
Despite the ongoing pandemic slowdown in both the hospitality and travel sectors, Zoox recorded a total of 10,530,413 connections by consumers, in addition to 1,222,058 first-time Zoox-enabled network users during the holiday travel season. On December 11 alone, new user connections totaled 467,558. Significantly for Zoox customers, each connection represents an opportunity to promote offerings based on individual consumer interests and that lead to maximum revenue-earning potential. This is achieved using Zoox's advanced consumer and guest profile-building abilities that are updated every time that a user connects their devices to one of the thousands of Zoox-enabled hotspots. Other online traffic analytics generated during the holiday season that further demonstrate Zoox's ability to tailor advertising campaigns based on a consumer's unique background include:
- 39 percent of connections were made by those identifying as male.
- 41 percent identified as female.
- 28 percent identified as belonging to the 31-40 age group.
- Mobile devices were most frequently used to connect at 90 percent.
- The average user connection time was 77 minutes.
"One lesson that the pandemic has taught us is that online advertising campaigns are more essential than ever in connecting with consumers and driving up revenues," said David Tyre, VP of Business Development - North America for Zoox. "However, to ensure success in a market environment that with each passing day seeks greater service personalization, it is crucial to have tools that can automatically identify which promotions best resonate with target audiences and that can seamlessly benchmark results. We are proud to share statistics that demonstrate the tremendous reach of our solutions and look forward to providing even more businesses with access to our smart data resources as the new year unfolds."
With profiles that can instantly identify a consumer's income level, hobby interests, active memberships and much more once authorization is provided, notable Zoox customers include large hospitality organizations such as Choice Hotels International. Other Zoox current clients further include major airports, casino companies, hotel groups as well as bus and train station operators that are scattered throughout the Americas and Europe.