Zoox Smart Data (“Zoox”), an international provider of technological solutions that harness big data to build customer profiles from existing Wi-Fi networks, announced it has added three new feature enhancements to its platform including a new Verizon integration. Additional features include enhanced marketing campaign functionality and expanded options for surveys. Through these improvements, Zoox is helping its property clients learn more about their guests and use that data to market directly to them and provide more personalized service.
"It was important for our team to listen to our clients as they are our best resource," said Sandy James, director of business development – hospitality at Zoox. "They helped us identify areas where we could provide added value and implement upgrades based on what they were seeing at the property level."
Zoox provides organizations with the ability to capture, augment and effectively use guest data to improve the guest experience through focused marketing strategy. The big data company works with hospitality organizations around the world ranging from single properties to global brands and hotel management companies. Aside from hotels and gaming organizations, Zoox also works with a variety of property types, including restaurants, stadiums, airports, retail establishments, healthcare facilities, college campuses, and other areas or venues that allow customers or guests to access a Wi-Fi network.
With the Verizon integration, Zoox will facilitate third-party advertisements on captive portals or ILP pages and provide an opportunity for revenue sharing. The integration will generate a cookie on customer or guest devices that access the property's Wi-Fi network, and through that, a targeted advertising campaign can be created outside the Wi-Fi scope, increasing media inventory.
Additionally, Zoox has created unique internal marketing campaigns for its property clients. New media formats like banners and mosaics have been added, as well as flexibility on how long a campaign might run. Clients also now have the ability to create a call to action in response to a survey. This can help properties be proactive when a problem arises, and react when guests and customers have a positive experience.
"We are excited to provide these new features to our clients," added James. "By helping them understand their customers and guests better, these properties are able to effectively target their strategic marketing campaigns and increase revenue."
For more information, please visit www.zooxsmart.com.