Zoox Deploys Targeted Direct Advertising Channel Abilities for Zoox Media Platform

Michal Christine Escobar
Senior Editor, Hotels

Zoox Smart Data ("Zoox"), an international provider of technological solutions that harnesses big data to build customer profiles from existing Wi-Fi networks, has announced the enhancing of its Zoox Media solution to provide businesses with direct advertising capabilities. Via collaboration with major telecommunications providers, Zoox Media can now eliminate the costly need to contract third-party advertising content publishers while leveraging Zoox's ever-growing mass database of consumer profile analytics to create personalized marketing campaigns that resonate with target audiences. 

The telecommunications campaign insertion integrated in the Zoox Media platform is already being deployed by businesses across the United States, including a major hotel brand company and several other organizations within the travel and hospitality industries. In addition to erasing costs associated with the use of advertising publishers, the integration also provides an even greater ability to match promotional campaigns with individual interests and spending habits. This is achieved by utilizing details on the type of phone plan that a consumer has selected from the Telecom campaign which can be combined with Zoox's own mass database of customer profiles indicating specific demographic data and lifestyle preferences. Leveraging such analytics together can strengthen customer loyalty by ensuring that any shared promotion is always relevant to unique interests, while also maximizing sale conversions and boosting company revenues. 

"The way that today's businesses need to communicate value to their customers is rapidly shifting towards a highly personalized approach where consumers expect services and offerings to be tailored to their precise needs," said, David Tyre, VP of Business Development - North America for Zoox. "Zoox Media provides businesses with far greater efficiency and control over how to reach their target audiences, not only saving companies from considerable expenses in the process but also streamlining the ability for promotional efforts to be directed at the right customers to ensure campaign success."

As a market-leading innovator of smart data technology solutions, Zoox provides both major brands and smaller businesses with access to demographic and psychographic analytics on individual customer preferences and behaviors. With thousands of Zoox-enabled hotspots around the world, each time that a device belonging to an opted-in subscriber connects to a network, that customer profile is updated to include the most accurate, up-to-date and useful information. Metrics that organizations can use to make sure audiences are targeted with relevant promotional content include marital status, income level, education, hobby interests and current memberships.

"Companies are becoming more and more competitive in attracting the interest of customers, which can lead to higher marketing expenses," continued Tyre. "With our integrated solution in place, businesses can now benefit from a solution that is proven to be much more effective in maximizing a return on ad campaign investment while providing the ability to grow an organization's customer base."

For more information, please visit www.zooxsmart.com.

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