Your Pie Hires Lisa Dimson as Chief Marketing Officer
Lisa Dimson
Your Pie, the original fast-casual pizza brand, hired Lisa Dimson as the brand’s first-ever Chief Marketing Officer. An industry veteran, Dimson brings more than 15 years of restaurant marketing experience, plus a robust understanding of the fast-casual landscape, having held leadership positions with Yum! Brands, Arby’s Restaurant Group and Tropical Smoothie Cafe LLC.
As Chief Marketing Officer, Dimson is responsible for enhancing marketing strategy and brand development at both the national and store levels, with specific focus on leveraging technological innovation to raise brand awareness among new audiences and drive store sales.For Dimson, immediate priorities include elevating the brand’s digital marketing efforts and streamlining its technological integration to improve the guest experience and support franchise owners’ in-market efforts.
“Your Pie invests heavily in supporting its franchise community, and marketing is no exception,” Dimson said. “My vision is to raise the bar for how we leverage marketing technology and accelerate Your Pie’s efforts beyond the industry standard to become a true leader in the space.”
In addition to Dimson, Your Pie also welcomed Ashley Williams as its new Director of Training. Prior to joining Your Pie, Williams spent 13 years in training and operations at Outback Steakhouse, where she led training for the Southeast market, opened 20 new locations and developed the brand’s delivery training materials. As Director of Training at Your Pie, Williams’s responsibilities include developing a more robust training system for the brand, implementing a digital training platform and delivering effective training programs for franchisees to create an exceptional experience for guests.