XTM Launches an Earned Wage Access Rebrand

XTM, Inc., a Miami and Toronto-based Fintech company disseminating earned wages and providing gratuity access to contract workers, hospitality, personal care and service staff, announced that it has launched a refined brand identity for its Today program to be accompanied by a new website paidtoday.io, a new logo and a redesigned app called ‘Today Financial’.

Throughout the past 12 months, XTM’s Today program membership has grown exponentially. In the past year, the company has experienced significant growth in users, GDV and clients demonstrating that its solution is a catalyst in helping businesses recruit and retain front-line service workers. The Today platform offers an integrated suite of restaurant technology products including its flagship product that pays staff faster, with less friction and with a smooth reconciliation leading to happier and more motivated employees. Since employees are the core of the services industry, instant pay enables more control over staff finances, resulting in better financial well-being for frontline service workers.

“Like most young companies, we invest primarily in the user experience,” said Marilyn Schaffer, CEO, XTM. “With this rebranding, executed entirely by our amazing in-house team, we are recognizing our accelerated growth and strengthening our brand, differentiating and energizing it. Clients and our members are the heart of our business, we want to serve them better with an identity that’s human, intuitive and simplified.”

The new name, Today is rooted in XTM’s commitment to making employee payments an efficient experience for both employers and employees leading to happier teams and a better bottom line. The newly enhanced logo introduces a modernized look and the design of the new app ‘Today Financial’ puts users at the core of the experience, emphasizing intuition without compromising performance.