Wingstop Hires CMO

Wingstop Inc. announced the appointment of Christina Clarke as Chief Marketing Officer, previously interim Chief Marketing Officer of Wingstop, and Donnie Upshaw as Senior Vice President of People, previously Vice President of Human Resources.  

"Cultivating and promoting talent within our organization is a cornerstone of the path toward long-term growth and success at Wingstop,” said Charlie Morrison, Wingstop Chairman and CEO. “Christina has contributed tremendously to our marketing strategy, and Donnie’s extensive expertise in talent management has already proved fruitful to our growing talent base. Both Christina and Donnie embody the leadership qualities that will continue to help us execute against our growth strategy.”

Since joining Wingstop in 2018, Clarke has made significant contributions to Wingstop’s national advertising strategy. In Feb. 2019, she helped spearhead the brand’s new campaign, Where Flavor Gets Its Wings. This campaign, coupled with the increased rollout of delivery and the expansion of digital sales mix, has contributed to domestic same store sales growth of 10.7% through the first three quarters of 2019.

As SVP of People, Upshaw will continue building the company’s talent and culture by anchoring the people strategy to the organization’s goal of becoming a top 10 global restaurant brand.