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What's Next for Hospitality?

When it comes to predicting the future of the hospitality industry, none may be better qualified at doing so than Jan Freitag, Senior Vice President – Lodging Insights at STR. Join us on December 3 at HT-NEXT 2020 as he discusses the year that was and how COVID-19 has shaped the U.S. hotel industry's performance in his session: “Hope Springs Eternal: An Outlook for the US hotel industry.”

He will discuss RevPAR trends, segmentation and chain scale data, and will take a look at pipeline and profitability metrics. Jan will conclude with an outlook for the next few years and "think out loud" about what could happen as the hotel industry recovers. Bring your questions as he'll also be hosting a live Q&A at the end of his session!

Mr. Jan D. Freitag is a Senior Vice President for STR, a Costar company. STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. STR was acquired in October 2019 by CoStar Group, Inc., a provider of commercial real estate information, analytics and online marketplaces.

STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England.

In his role, Mr. Freitag oversees a variety of projects, all charged with the accumulation and interpretation of global lodging data. He is a sought-after public speaker and is frequently quoted in trade publications and the general news media such as The Wall Street Journal, New York Times, Associated Press, Reuters, Forbes, etc.

Prior to joining STR, Mr. Freitag was the Director of Content Integrity at in upstate New York and a hospitality consultant with Ernst & Young in Phoenix. He holds a bachelor’s degree, with distinction, from the School of Hotel Administration, Cornell University, and received his Executive MBA, with honors, from Vanderbilt University. Mr. Freitag resides in Nashville, TN.


Hospitality Technology (HT) and Hospitality Technology Next Generation (HTNG) are collaborating for the fourth year in a row to host HT-NEXT 2020, a unique conference for the hospitality technology industry. HT-NEXT 2020 will take place virtually Dec. 1-3.

HT-NEXT brings together executives from across the hotel technology ecosystem, including hotel operators and solution providers, with expertise in property systems, guest room tech, e-commerce, distribution and operations. 

After the 2019 event, 94% of these attendees said they took away meaningful new insights, and 88% of attendees said they met important new contacts.

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