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What Hospitality Must Learn from Retail: Consumer-Led Transformation

Path to Purchase Expo, which is Nov. 13-14 in Chicago, homes in on what is driving sales in the age of the customer.

From omni-channel to one-click ordering, retail has opened the door to customer demands and expectations that are now table stakes in hotel and restaurant technology. The evolution of consumer demands has made restaurants and hotels turn toward more digital innovation. Now the next hurdle is making sure technology is always seamless, appropriate, effective and intuitive.

Forrester Research has tracked the existing and potential impact of technology on the public and ultimately businesses. Findings and analysis form a roadmap for how businesses can navigate and evolve for the future.

At the upcoming Path to Purchase Expo (P2PX), Forrester VP and Principal Analyst, Brendan Witcher will deliver the closing keynote titled, “Digital Mastery: A Roadmap For Transformation in The Age Of The Customer.”


During his session, taking place on November 14, Witcher will discuss:

  • What drives strategic digital transformation, and what must be addressed to achieve success
  • How companies tie a roadmap for change to the specific needs of their customers
  • Which technology investments leading brands are making today to future-proof themselves for tomorrow

The P2PX will take place Nov. 13-14 at the Hyatt Regency Chicago. For more information and to register, visit

Both the Path to Purchase Institute and Hospitality Technology are properties of EnsembleIQ, a premier business intelligence resource that believes in solving big problems and inspiring bold ideas.


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